Product is moving. Sales are up. You have the sense that unit economics are good.
So where’s the cash?
For ecommerce, manufacturing, and distribution businesses, the answer is usually hidden in the details: costs that creep in quietly and never make it into your margin reporting. And the reason they’re missed isn’t operations…. It’s accounting.
Where Profits Disappear
Even when top-line revenue is strong, profit can vanish because of costs that aren’t tracked properly. Common culprits include:
- Shipping fees and surcharges. Freight, fulfillment, and last-mile delivery add up faster than most reports show.
- Marketplace fees and chargebacks. Amazon, Shopify, distributors and other platforms take their cut – but it rarely shows up clearly in margin reporting.
- Production overruns and waste. Extra runs, spoilage, or rework costs that don’t get tied to the right units.
- Regulatory and tax costs. Some years are more “dynamic” than others (looking at you, 2025) on this front, but regardless of timing, this is a part of fully landed cost that you ignore at your [economic] peril.
These costs don’t kill profit on their own – they kill profit when your accounting doesn’t capture them completely, accurately and timely so that you can make informed decisions.
Why Your Accounting is Dropping the Ball
Traditional bookkeeping and two-person in-house accounting teams often aren’t built for complex product businesses. They record expenses in bulk, or bury them in overhead, instead of aligning them to sales channels, SKUs, or production runs.
That leaves owners with financials that might be useful for tax season, but practically are useless for running the business. You can’t see which products are profitable, which channels are worth it, or what’s eroding margins.
It’s not an operations problem. It’s an accounting problem. And it’s why so many product businesses turn to outsourced accounting or fractional accounting teams to shore up their back office.
How Fractional Accounting Specializing in Ecommerce, Manufacturing, and Distribution Fixes It
You don’t need more spreadsheets or a bigger finance hire. You need accounting that actually reflects how your business runs.
Fractional accounting that specializes in the complexities of ecommerce, manufacturing, and distribution solves the problem by plugging in a full outsourced team of finance experts who:
- Map shipping, fulfillment, and marketplace fees directly to sales.
- Track production costs by SKU, batch, and run so overruns stop hiding in overhead.
- Build financial reporting that ties operational costs to profitability by channel.
- Forecast cash flow so your next inventory purchase doesn’t put payroll in jeopardy.
Unlike a single in-house hire, a fractional accounting team scales with you – bringing the right expertise at the right stage, without adding a full-time CFO or controller to payroll.
Why Outsourced Accounting Wins
For product businesses, outsourced accounting isn’t just a cost-saving move. It’s a clarity move. By outsourcing your accounting to a team that specializes in ecommerce, manufacturing, and distribution, you get:
- Visibility: True costs tied to products, channels, and operations.
- Confidence: Numbers you can actually trust to make decisions.
- Scalability: A back office that grows with your sales, SKUs, and channels.
Instead of “good enough” bookkeeping, you get an accounting function that closes the gaps, plugs the leaks, and protects your margins.
Profit Shouldn’t Disappear in the Details
Product businesses don’t fail because they can’t sell. They fail because their accounting doesn’t capture the truth about costs.
Fractional accounting for ecommerce, manufacturing, and distribution companies is the difference between “closing the books” and actually understanding your margins.
👉 Get your Free Financial Risk & Readiness Assessment
We’ll help you uncover the hidden costs draining your profit – and show you how outsourced accounting fixes them for good.

James Wheeler
https://www.linkedin.com/in/jamesdavidwheeler/James Wheeler has 15 years executive financial leadership experience in service and technology companies. He was a San Diego Business Journal CFO of the Year finalist in 2019. James was the recipient of multiple graduate fellowships at the University of California, San Diego, where he earned a BA in economics and an MBA, before complementing that with executive education at MIT Sloan. He has held several nonprofit and for-profit directorships and committee positions over the past 10 years.