You’re Running Lean—But You’re Flying Blind
You’ve got real momentum. Revenue is growing. Your product is out in the world, your team is small but sharp, and you're pushing fast.
But when it’s time to answer critical questions…How much cash runway do we really have? Are we operating profitably? Where are we leaking margin?…the answers aren’t clear.
That doesn’t mean you’re behind. It just means your financial infrastructure hasn’t kept pace with your growth.
And for lean software teams, that lack of visibility is one of the most common (and most dangerous) problems we see as fractional accounting experts for software businesses.
What Lack of Visibility Really Costs You
When your numbers are blurry, the risk isn’t always obvious at first – but it compounds quickly.
- You hesitate to hire because you're unsure what’s actually affordable.
- You delay a fundraise (or walk into diligence underprepared) because the financials aren’t ready.
- You make decisions off bank balances or pro forma financials.
- You spend more time cleaning up reports than leading the business.
Over time, that lack of clarity creates hesitation, second-guessing, and missed opportunities even if the company itself is growing.
Why It Happens Even With the “Right” Tools
Most software teams are using tools like Stripe, QuickBooks, Gusto, Divvy, or Maxio. Maybe you’ve even got a dashboard pulling everything together.
But having tools doesn’t mean you have answers.
Here’s what we usually see:
- Revenue is being counted as soon as it hits the bank, even if it hasn’t been earned.
- Cash-based reporting is being used to make forward-looking decisions.
- Nobody’s validating what those tools are producing or correcting what they miss.
- The only person who understands the whole picture is… you?
It looks like a system. But without real accounting expertise to structure, validate, and interpret the data, you can’t know if you’re scaling insight—or scaling bad assumptions and misguided policies.
You Need Financial Visibility – and the Infrastructure to Support It
You don’t need a full-time CFO burdening overhead. You don’t need another app burdening your tech stack.
You need financial visibility, and that only comes from deploying expertise with software company experience.
That means:
- Clean, accrual-based reporting you can trust
- Revenue recognition aligned with project delivery, subscriptions, or licensing terms
- Cash projections that let you make confident decisions
- A team that actually reviews your numbers – not just syncs tools and calls it done
You don’t have to build this in-house. You just need the right structure and the right support.
So What’s the Fix?
When every dollar matters, what you need most is a financial function that fits the stage you’re in but still brings stakeholder-ready accuracy, oversight, and timeliness.
That’s where fractional accounting comes in.
A fractional accounting team gives you:
- Full-stack accounting operations – without full-time overhead
- Experience with software company models (subscriptions, contracts, licensing, project-based rev)
- Month-end close, reconciliations, and reporting handled for you accurately and on time
- Real insights to support hiring, pricing, fundraising, and planning
This isn’t just bookkeeping. It’s the foundation that makes everything else easier, cleaner, and less risky.
If you’re running lean, this is how you build confidence in your numbers without adding complexity, headcount, or more to your plate.
If This Sounds Familiar, You’re Not Alone
Most founders don’t realize how much visibility they’ve lost until they’re already feeling the pressure. But if things are starting to slip or feel unclear, this is the moment to get ahead of it.
We offer a free, no-pressure accounting risk & readiness assessment for software companies like yours.
It’s a quick 15-30 minute walkthrough of your current setup – books, systems, workflows – with honest, actionable feedback on what’s working, what’s risky, and what to fix.
No prep. No pitch. Just clarity.
James Wheeler
https://www.linkedin.com/in/jamesdavidwheeler/James Wheeler is the founder of kept.pro, where he helps business owners design accounting systems that create clarity and confidence in decision-making. Over more than 15 years in executive financial leadership roles across service and technology companies, James has focused on making finance a true strategic function rather than a reporting burden. He was twice a finalist for the San Diego Business Journal CFO of the Year and has served on several nonprofit and for-profit boards over the past decade. James earned both his BA in Economics and MBA from the University of California, San Diego, where he received multiple graduate fellowships, and later completed executive education at MIT Sloan.
