Case Study: Multi-Site Service Business - Rapid Growth

Headshot image of author Nicki Heck
By Nicki Heck
April 9, 2024

Outsourced Accounting Supports Rapid Expansion Across 30 Acquisitions

Twenty Four months–that’s the amount of time that it took a multi-site service business to go from $5M to $50M in revenue.

Private equity-backed roll-up acquisition strategies are synonymous with fast growth. It’s a pattern that’s fueled by structure and process. Our team pairs well with PE-backed companies, working to standardize and systematize accounting and finance to meet stakeholder expectations. Our work, in turn, enables the fast growth that private equity is accustomed to.

When Needs Change, Your Provider Should Too

Businesses have different needs in different stages. In the early days, as an organization is building up to its first $1M in annual revenue, accounting needs are relatively simple, and many companies incur managerial debt by deferring proper accounting processes. However, as revenue increases, so does the complexity.

This evolution occurs at warp speed when the organization is utilizing a private equity-backed roll-up strategy. Private equity deals typically involve combining several smaller entities to create economies of scale that can operate more efficiently.

These acquisitions tend to take smaller companies with simplistic bookkeeping and accounting functions and transform them into complex organizations that require specialized expertise almost overnight.

One PE-backed multi-site service business needed a scalable outsourced accounting solution with specific expertise in business integration to achieve its roll-up strategy. The organization would be working with accounting, technical, and process integrations through a number of new acquisitions, and they wanted a provider that could ensure everything was set up correctly.

Engineering Accounting Systems to Support Growth

To say that growth creates complexity is sort of an ambiguous description. In the world of accounting and finance, this means that an organization’s accounting method, technologies, data organization and operational processes will change and grow.

Our team provided expertise and tactical support to:

  • Convert Accounting from Cash to Accrual
  • Integrate New Acquisitions
  • Deliver Monthly Financial Reporting Data to the Finance Team
  • Implement a New POS Platform
  • Transition to a New Payroll Provider
  • Provide Daily Accounting Work

All said and done, our team supported this client through more than 30 acquisitions, producing monthly reconciliation across more than 300 balance sheet accounts.

24 Months of Unprecedented Growth

Our client experienced a compound annual growth rate of more than 200%, going from $5M to more than $50M in under two years. This growth is only sustainable with the right infrastructure–that’s where played a pivotal role in our client’s success.

We provided the systems and processes that our client needed to gain control and stay on top of finances through each acquisition. First, switching the accounting method from cash to accrual provided the ability to measure profitability at each site for each period. Second, proper platform configuration enabled systems integration for each new acquisition. And third, policy and control recommendations were provided for maintaining appropriate financial and accounting data controls, even as the organization was rapidly changing.

Are Your Systems and Processes Ready to Support Your Growth?

Growth is supported by strong systems and processes. At, we specialize in creating those systems, workflows and policies for accounting, supporting quality finance work and making the execution of growth strategies possible.

Learn more about how can support your growth strategy today.

Headshot image of author Nicki Heck

Nicki Heck

Nicki Heck is an Intuit QuickBooks Elite Pro Advisor who holds advanced certifications in QuickBooks Online, BILL, Expensify, Gusto, and other platforms in the QuickBooks Online ecosystem. She has more than 10 years experience integrating and configuring QuickBooks Online with third party platforms for hundreds of small and medium businesses. She studied business management at The University of Lethbridge, where she earned her BA.


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